Lotto Campaign Creates Hydro Race Fantasy

Washington Lottery and agency Wunderman Thompson Seattle are using Twitter messages as inspiration for the client’s ongoing “Department of Imagination” campaign that invites

people to submit their lottery-funded fantasies.

For this execution based on the statement “If I won, I’d watch the hydro race underwater,” the agency’s production team

worked with Seafair Festival organizers to build an underwater camera to serve as a “submarine” with a 360 Camera to livestream a boat race, underwater, on Facebook.

Have a look here.

The event, which aired Aug. 3-4, was promoted ahead of time on via paid social media. The team also ran the live events in a native content buy.

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Post event, the 360º content was archived on the Lottery’s Facebook page as well as its YouTube channel.

 

 

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